Boosting Business Without Facebook!
Chances are if you’ve been in business for more than a couple years you’ve experienced your share of ups and downs.
Good news is congratulations: if you’ve hung in this long you’re ahead of most businesses already. But times are tough, the economy still isn’t what it could be, and even for experienced business owners it can be hard to find the motivation to keep momentum going in the right direction.
Of course, there’s always social media…the global platform that allows you to communication with audiences of millions at the speed of light with the click of a button…maybe you’ve heard of it?
Many business owners deny any usefulness of platforms like Facebook, citing difficulty in use, it being a “time-suck”, as well as a lack of return on investment – so here are some tips to breathe some new life into the old routine without the help of pesky hipster technology…
Build Your List.
You wouldn’t go to the store without a list so why are you trying to run your business without one?! Of course, in this case, we’re talking about an EMAIL list. And if you haven’t been using one so far it’s sort of surprising that you’ve lasted this long.
Fact is businesses thrive on repeat customers, so even if it’s just sending out a holiday message or a quarterly reminder to your past clients, email is a great way to keep your name in the forefront of people’s minds. If you aren’t actively building and using your list you are literally throwing money out the window.
Small businesses are struggling everywhere and most of them are as anxious to connect with others to help share their marketing load as you are. Find great local, like-minded business owners who are willing to work with you. Notice I said LIKE-MINDED, not like-services…you generally won’t gain much from trying to partner up with someone in the same exact industry as you, so look for complimentary companies. If you’re a wedding planner a florist would be an obvious match, or if you’re a roofer a gutter service would be ideal. This kind of team up might be a referral discount, or even just card swapping. Cold calling can be scary, but making money isn’t, so buck up and make some calls or even hit the street and see if you can find some synergy out there.
People will stalk your business long before they ever pick up the phone. One way they gain valuable information is from the testimonials left by your past clients on social media. It would be good then to consider getting as many great reviews online as possible. The easiest way is just to ask the customer to leave you a review when you do a job. You can make it even easier by providing a SASE or pre-paid-postage card with each job so they can mail their review into you directly.
Serve the Community.
There’s no better way to get your name out there than to be active in your local community. It’s really just that simple – you want local results you’ve got to get out there and make them happen! Whether it be just being part of a local fundraiser, car wash, or cookie sale or if you’re on the board for every rotary kiwanis in the state you simply can not beat the kind of one-on-one referrals that will come from being a part of the community you live in and serving the people there.
I hope these tips have helped you get some new ideas for breathing life into your business this year, and hey you didn’t give Zuckerberg a dime! If you have more questions about how to build better visibility for your business – or heavens forbid how to get more out of social media talk to the masterminds at Geeks Worldwide LLC. They are a local, Boise based development and consulting company with a focus on brand awareness.
What’s Happening in Boise?
New to Boise and not sure what’s what? Long time local looking to learn something new about the place you already love?
From long time locals to well traveled new comers, one thing they all agree on is that for whatever reason – geographic or otherwise – Boise really has it’s own vibe, unique from any other place. So it can be a little hard to take in at a quick glance.
Listed in several top ten lists over the last several years as a great place to work, live, play, and raise a family, Boise has also drawn a lot of eyes as the potential next technology hub in the Northwest.
We here at the Boise Builders Group strive to provide a living resource for residents throughout the Treasure Valley old and new alike. More than just services for your every home and business need each and every one of our members shares one other thing in common: they KNOW Boise – because they work and live here just like you!
We invite you to visit our Facebook fan page in order to stay up on the latest local events as well as special deals from us!Here too are a few other great online resources to learn more about what’s going on in Boise!
Idaho Links from Paul Heim
Idaho Home Services List
Idaho Technology and Humor
Nampa Bread and Community
Got a local link we should know about? Have a favorite thing about living in Boise that YOU love?!
We want to hear about it! Contact us or post on our fan page to get in touch!
Fall in Boise Already?!
Believe it or not the last week of Summer is upon us here in Boise! It seems like it was just last week that we were wondering if the sweltering heat would ever see an end; yet here we are already getting the coats out of the closet and thinking about starting the Christmas shopping.
Even though it’s not quite the end of Summer just yet, it’s still a good time to start taking care of seasonal home maintenance items before they get the jump on you!
Here are some good tips to help you keep your household in great shape for the change of seasons ahead!
Check for Drafts
Feel for drafty windows and doors. You can use a lighted candle near entry points to your home to detect where you might be experiencing air leaks. Keeping the heat in your home over the winter can save you big bucks. Talk to our Boise HVAC Pro if you need help!
Here’s one place you do NOT want to have to deal with mid-winter! If you are able to do so safely, now is the time to at least give your roof the quick once over to check for loose shingles or leaks. Need a roofer in Boise? Talk to our Roofing Pro!
Clean the Gutters
Keeping the gutters clear of debris can really help make things run a lot smoother, especially as we have the more wet Fall months ahead of us. A good once over should do the trick, but if your gutters are hard to reach or just too much to take on All Valley Window Cleaning can help you take care of them – or you can give our Boise Handyman a call also!
Winter will be a terrible time for leaks or burst pipes! Get ahead of those items by inspecting your water systems. This includes blowing out sprinklers, storing hoses, and making sure outside faucets are weather ready. Our Boise Plumbing Expert can help you with any of your plumbing questions or needs.
Chimney sweeps aren’t something just out of Mary Poppins – and if you’ve ever experienced a clogged or dirty chimney you know they are no children’s faerie tale! A filthy chimney is not only inefficient but it can be a real hazard! Keep your house warm and safe – talk to our Chimney Sweeping Pro!
No matter how long your list of honey-do’s and get-ready items may be the Boise Builders Group can help you get those things marked off your list! Get your home ready for the Winter now so you can enjoy these fast fleeting months of Fall in Boise while they last!
Want to stay up on all the fun events and festivals in Boise this Fall? The best way to do that is to LIKE our Fan Page on Facebook! We’ve always got great local information and home tips!
Boise Business Tip: Video Marketing
Our last affiliate meeting was exceptionally educational thanks to Boise REALTOR® Nick Smith! He gave a special presentation about some of the things in regards to video marketing that he’s found highly effective for real estate agents and small business owners. We’ll have the full presentation available for our members here, but wanted to share some of the key points to help others get started.
Since it began in 2005 Youtube has helped video explode onto the scene online; it wasn’t long before people were using it to find more than bloopers. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years. The number of advertisers using display ads on YouTube increased by 1,000% in the last year; it shows no signs of stopping.
Three Great Tips for Youtube:
Pay It Forward:
Keep your messages upbeat and positive. Site your sources; share credit where credit is due. Keep it interesting, informative, humorous or educational.
Content is King:
Make sure you’ve got a message to present. Don’t always be selling, show and SHARE. Give your viewers something they can use. Bring value – don’t make videos just to make them (unless they are REALLY good!).
Don’t Break the Bank:
A video can be well done without a huge production cost. Keep it short and sweet. Most videos shouldn’t run longer than 2 minutes; you’ll be surprised how much you can fit into even 50 seconds.
Are you a Boise area business owner or individual using Youtube? We’d love to hear from you regarding what may be working for you; we are always glad to connect with new people!
A great big thanks again to Nick Smith! You can find Nick helping residents new and old find their dream homes. He is a member of the New View Real Estate Team and works alongside Paul Heim, another of Idaho’s exceptional real estate community.