Boosting Business Without Facebook!
Good news is congratulations: if you’ve hung in this long you’re ahead of most businesses already. But times are tough, the economy still isn’t what it could be, and even for experienced business owners it can be hard to find the motivation to keep momentum going in the right direction.
Of course, there’s always social media…the global platform that allows you to communication with audiences of millions at the speed of light with the click of a button…maybe you’ve heard of it?
Many business owners deny any usefulness of platforms like Facebook, citing difficulty in use, it being a “time-suck”, as well as a lack of return on investment – so here are some tips to breathe some new life into the old routine without the help of pesky hipster technology…
Build Your List.
You wouldn’t go to the store without a list so why are you trying to run your business without one?! Of course, in this case, we’re talking about an EMAIL list. And if you haven’t been using one so far it’s sort of surprising that you’ve lasted this long.
Fact is businesses thrive on repeat customers, so even if it’s just sending out a holiday message or a quarterly reminder to your past clients, email is a great way to keep your name in the forefront of people’s minds. If you aren’t actively building and using your list you are literally throwing money out the window.
Small businesses are struggling everywhere and most of them are as anxious to connect with others to help share their marketing load as you are. Find great local, like-minded business owners who are willing to work with you. Notice I said LIKE-MINDED, not like-services…you generally won’t gain much from trying to partner up with someone in the same exact industry as you, so look for complimentary companies. If you’re a wedding planner a florist would be an obvious match, or if you’re a roofer a gutter service would be ideal. This kind of team up might be a referral discount, or even just card swapping. Cold calling can be scary, but making money isn’t, so buck up and make some calls or even hit the street and see if you can find some synergy out there.
People will stalk your business long before they ever pick up the phone. One way they gain valuable information is from the testimonials left by your past clients on social media. It would be good then to consider getting as many great reviews online as possible. The easiest way is just to ask the customer to leave you a review when you do a job. You can make it even easier by providing a SASE or pre-paid-postage card with each job so they can mail their review into you directly.
Serve the Community.
There’s no better way to get your name out there than to be active in your local community. It’s really just that simple – you want local results you’ve got to get out there and make them happen! Whether it be just being part of a local fundraiser, car wash, or cookie sale or if you’re on the board for every rotary kiwanis in the state you simply can not beat the kind of one-on-one referrals that will come from being a part of the community you live in and serving the people there.
I hope these tips have helped you get some new ideas for breathing life into your business this year, and hey you didn’t give Zuckerberg a dime! If you have more questions about how to build better visibility for your business – or heavens forbid how to get more out of social media talk to the masterminds at Geeks Worldwide LLC. They are a local, Boise based development and consulting company with a focus on brand awareness.