Our last affiliate meeting was exceptionally educational thanks to Boise REALTOR® Nick Smith! He gave a special presentation about some of the things in regards to video marketing that he’s found highly effective for real estate agents and small business owners. We’ll have the full presentation available for our members here, but wanted to share some of the key points to help others get started.
Since it began in 2005 Youtube has helped video explode onto the scene online; it wasn’t long before people were using it to find more than bloopers. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years. The number of advertisers using display ads on YouTube increased by 1,000% in the last year; it shows no signs of stopping.
Three Great Tips for Youtube:
Pay It Forward:
Keep your messages upbeat and positive. Site your sources; share credit where credit is due. Keep it interesting, informative, humorous or educational.
Content is King:
Make sure you’ve got a message to present. Don’t always be selling, show and SHARE. Give your viewers something they can use. Bring value – don’t make videos just to make them (unless they are REALLY good!).
Don’t Break the Bank:
A video can be well done without a huge production cost. Keep it short and sweet. Most videos shouldn’t run longer than 2 minutes; you’ll be surprised how much you can fit into even 50 seconds.
Are you a Boise area business owner or individual using Youtube? We’d love to hear from you regarding what may be working for you; we are always glad to connect with new people!
A great big thanks again to Nick Smith! You can find Nick helping residents new and old find their dream homes. He is a member of the New View Real Estate Team and works alongside Paul Heim, another of Idaho’s exceptional real estate community.